One team for your whole brand. One person accountable.
SoLifeIN is a founder-led agency for Indian D2C brands. One in-house team builds and runs your brand, store, content and ads, and Divesh sets the strategy for every account. You never get passed between agencies, and you always know who answers for the result.
You'll work with the person who owns the outcome.
Founder-led means the person who sets your strategy is the person you can call. Divesh sets the strategy for every account, and the same in-house team handles content, ads, design and commerce. Whoever your named contact is sits in that team, not a go-between passing messages on.


Behind him, the same designer, developer and marketer work on your account every time. Your named contact sits in that team; on Enterprise and Apex it's a dedicated pod. Support runs Monday to Saturday, 10:00–19:00 IST.
We run our own store, so nothing reaches you untested
store.solifein.com — Ayurveda, clothing and books, built, stocked and run in-house on Shopify. New checkout flows, WhatsApp automations and ad ideas go there first. When they work, they go to clients. When they don't, you never hear about them.We write up what we learn in the Journal. Want to build brands with us? See Careers.
What we hold ourselves to
How an engagement runs
Product, customers, margins and returns. We find the one thing holding sales back.
Brand, store, content and tracking built as one system. How long depends on the package.
Ads, WhatsApp and email switched on together, tracking checked first. Week 5 on Launch, 6 on Scale, 8 on Enterprise and 12 on Apex; your plan gives the dates.
What we did, what it moved in orders and revenue, what we do next.
