About

One team for your whole brand. One person accountable.

SoLifeIN is a founder-led agency for Indian D2C brands. One in-house team builds and runs your brand, store, content and ads, and Divesh sets the strategy for every account. You never get passed between agencies, and you always know who answers for the result.

Founder-led

You'll work with the person who owns the outcome.

Founder-led means the person who sets your strategy is the person you can call. Divesh sets the strategy for every account, and the same in-house team handles content, ads, design and commerce. Whoever your named contact is sits in that team, not a go-between passing messages on.

Divesh AgarwalCo-founder · strategy on every account, and the escalation point for every client
Divesh Agarwal, co-founder of SoLifeIN

Behind him, the same designer, developer and marketer work on your account every time. Your named contact sits in that team; on Enterprise and Apex it's a dedicated pod. Support runs Monday to Saturday, 10:00–19:00 IST.

We run our own store, so nothing reaches you untested

store.solifein.com — Ayurveda, clothing and books, built, stocked and run in-house on Shopify. New checkout flows, WhatsApp automations and ad ideas go there first. When they work, they go to clients. When they don't, you never hear about them.

We write up what we learn in the Journal. Want to build brands with us? See Careers.

What we hold ourselves to

Your accounts are yours.Store, ad, social and app-store accounts are opened in your name from day one. We work through access you grant, and remove ourselves when you say so.
We tell you when not to spend.Tracking is checked before a rupee of ad spend goes out, and a report every month says what we did and what it moved in orders.
No promises we can't keep.We don't guarantee sales, rankings or app-store approvals, and every number on this site has a basis we can show you.
Built for how India buys.Cash on delivery and returns, WhatsApp, Hindi and regional languages, festive seasons and GST are in the plan from the start, not bolted on.

How an engagement runs

Weeks 1–2Discover

Product, customers, margins and returns. We find the one thing holding sales back.

Weeks 2–10Build

Brand, store, content and tracking built as one system. How long depends on the package.

Week 5, 6, 8 or 12Launch

Ads, WhatsApp and email switched on together, tracking checked first. Week 5 on Launch, 6 on Scale, 8 on Enterprise and 12 on Apex; your plan gives the dates.

Every monthGrow

What we did, what it moved in orders and revenue, what we do next.