Brand & identity for Indian D2C brands
A name, logo and look that hold up next to the big labels, then the designs that carry it every month. Built in the first weeks of every package and kept consistent after that.
What's included
Every line below is in the packages as written; the exact numbers for your tier are on the package cards.
Logo, colours, type and a positioning note written in week one, so every design after it says the same thing.
From Scale: 1 product line; Enterprise up to 3; Apex up to 5. Print-ready files (printing itself is not included).
8, 20, 30 or 40 a month by package, with video from Enterprise. Two rounds of changes on each piece.
Matching handles on the channels we manage, and a link-in-bio page on your own site, opened in your name from day one.
Set up on every package; monthly posts from Scale; review management from Enterprise.
From Scale, at least 6 new ad creatives a month come out of the design allowance, each tested against your current best ad.
By package
Each package includes everything in the one before it. Prices are monthly, + 18% GST; the one-time build fee is on the cards.
Logo, positioning note, 8 designs a month, profiles on 2 channels.
Launch package → Scale ₹65,000 /month+ packaging for 1 line, 20 designs a month, 3 channels, at least 6 new ad creatives a month.
Scale package → Enterprise ₹1,25,000 /monthPackaging for up to 3 lines, 30 designs incl. video, 5 channels, a dedicated pod, at least 10 ad creatives.
Enterprise package → Apex ₹2,25,000 /monthPackaging for up to 5 lines, 40 designs incl. video, up to 8 channels, at least 14 ad creatives.
Apex package →How it runs
Typical, not promised: dates are set in your plan in week one.
We audit what you have, write the positioning note and set the plan with dates.
Logo and brand basics, packaging files where your package includes them, profiles opened in your name.
Your design allowance, planned around launches and festivals, two rounds of changes per piece, a report and a call.
Add-ons for this
Without changing package. Monthly add-ons start any time and stop from your next billing month; one-offs are billed when done. Prices + 18% GST.
Questions
Who owns the logo and the files?
You do. Once the build fee is paid, the logo, brand files and everything we design for you are yours, in your own accounts.
How many rounds of changes do I get?
Two rounds on each design. A third round counts as a new piece from your monthly allowance.
Do you print the packaging?
No. We design print-ready files for your product lines; you choose the printer and pay them directly.
Can I get just a logo or a brand refresh?
Yes, as project work quoted separately. The packages are for when you want one team running brand, store, content and growth together.
The rest of the team
One team runs all six; every package carries them together.
Want this for your brand?
Tell us where the brand is today and what you want next, and we'll say which package fits and why. We reply ourselves, usually within a working day. Prefer a form? Use the enquiry form, or run the free Leak Check first.